In addition to SWOT Analysis and multi-generation plans mentioned in previous blogs, it’s imperative
that you do your homework prior to meeting with people from
any company—even if it’s not an interview. Homework goes far beyond
a company’s website. Doing your homework includes using LinkedIn
individual profiles prior to networking sessions and engaging in group
discussions on pertinent subject matter. Just because it’s not an interview
doesn’t mean you can go in and wing it. You need to be ready to be engaged
in a dialog rather than simply begging for a job. During a networking
session, I once asked the individual how to get actual interviews with
some of her peers whom I had already networked with in the past. Her
response was, “You already had the interview when you networked.” That
was a powerful statement that has remained with me: every conversation
is a potential interview.
If you are fortunate enough to get an official interview, you must start
digging in even further to gather more information. You can start by going
on the company website—the operative word is start. In your effort to
be seen as unique among the masses, understand that going on the website
is what everyone else does, too. It’s important to understand the company’s
mission and culture, but that is only surface information. How do
the mission and culture come alive? Who do you know working there or
who previously worked there? Do you have anyone in your Facebook or
LinkedIn contacts? Can you look at current employee or alumni groups
on LinkedIn, looking for people you may know or can connect with prior
to the interview? Do you know people at a career center who may have
contacts? Look for HR connections though LinkedIn or group discussions.
If you have Twitter, look for how the company is sending out their
regular messaging. Look for news features or articles about the company
to get a holistic view. It’s vital to do more than read the company’s mission
statement.
Homework may also include role playing, mock interviewing, or
bouncing ideas off your mentors in preparation for job interviews and
networking. You can read the “Practice Interviewing” chapter for more
tips.
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